MOUTHPIECE CAMPAIGN
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ABOUT MOUTHPIECE CAMPAIGN
This is a campaign oriented company which aim is to creatively and strategically promote a brand or product in a competitive environment with the ultimate goal of giving our client’s brand or product a good Top of the mind awareness (TOMA), which will positively affect the bottom line.
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The Good And Bad Of National Lotteries
Lotteries and prize draws are big businesses throughout the world, and entice significant annual investments from individuals who dream of scooping a huge and potentially life-changing cash prize. In the United States, the Mega Millions and Powerball lotteries have become a key feature of monthly consumer expenditures. According to the North American Association of State and Provincial Lotteries, Americans spent a total of $50.4 billion on lottery tickets and video lottery terminals during 2009 alone.
The profits generated by national lotteries are therefore understandably huge, with a total of $17.6 billion recorded across all participating U.S. states in 2009. This rose even further to $17.9 billion in the financial year of 2010, as Americans invested their hard-earned wages in pursuit of the ultimate cash reward. With the stakes so high and the chances of winning so minimal, however, is participating in the lottery a waste of cash or simply a high-risk investment opportunity that is worth a weekly gamble?
The profits generated by national lotteries are therefore understandably huge, with a total of $17.6 billion recorded across all participating U.S. states in 2009. This rose even further to $17.9 billion in the financial year of 2010, as Americans invested their hard-earned wages in pursuit of the ultimate cash reward. With the stakes so high and the chances of winning so minimal, however, is participating in the lottery a waste of cash or simply a high-risk investment opportunity that is worth a weekly gamble?
This is a campaign oriented company whose aim is to creatively and strategically promote a brand or
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Lotteries in the U.S.
In actual fact, while your chances of winning the lottery anywhere are decidedly slim, the sheer size of the U.S. population and popularity of the game means that American participants must climb an even steeper mountain towards any potential windfall. This was evident for all to see in the formative part of this year, as the nation's Mega Millions jackpot soared to an unprecedented $656 million after being unclaimed for several weeks. When the first winner was announced at the end of March, an estimated 1.5 billion tickets had been sold nationwide.
Now even though this equated to several tickets being purchased per U.S. resident, the odds of each participant winning stood at approximately 1 in 176,000,000. This means that that statistically there was a greater likelihood of being struck by lightning or becoming a billionaire than there was of claiming the Mega Millions jackpot. Americans still invested more than $1 billion into chasing their fanciful dreams of wealth and fortune. This is reflective of a growing trend, where lottery sales continue to soar despite the uncertain economic climate.
Now even though this equated to several tickets being purchased per U.S. resident, the odds of each participant winning stood at approximately 1 in 176,000,000. This means that that statistically there was a greater likelihood of being struck by lightning or becoming a billionaire than there was of claiming the Mega Millions jackpot. Americans still invested more than $1 billion into chasing their fanciful dreams of wealth and fortune. This is reflective of a growing trend, where lottery sales continue to soar despite the uncertain economic climate.
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